Žaneta Fomova

CEO @JCDecaux Lithuania • Art patron • Keynote speaker • Psychotherapist

25+ years in leadership & human growth experience, shared through impactful talks.

I’m Žaneta Fomova — a businesswoman, psychotherapist, and art patron.

With over 25 years of leadership experience, a deep understanding of cognitive behavioral therapy, and a passion for culture, I help individuals and businesses grow through insight, inner balance, and bold creativity, driving meaningful change.

My expertise encompasses leadership, self-awareness, entrepreneurship, and navigating complex challenges in executive roles. I also share insights on effective negotiation strategies that help achieve goals and build sustainable partnerships. Through open conversations and workshops, I inspire people to strengthen their inner leader, develop emotional intelligence, and make confident decisions in both business and personal life.

Speaker appearances

What I live and speak about

Public speaking at events and conferences is one of my passions. I speak on leadership, wellness, psychotherapy, and the role of art in business, inspiring deeper thinking, personal growth, and meaningful creation.

How art and culture influence team performance?

Self-aware leadership as a foundation of success

Leadership

Maintaining balance in high-pressure environments

“A true leader knows: inner peace is a source of strength that can change the world.”

Thriving at work through daily habits, discipline and gratitude for a mindset change

Self-awareness as the root of personal & professional growth through cognitive behavioral therapy

Personal growth
through psychotherapy

Mental wellness, including hormonal balance, emotional clarity, and sustainable energy

“You always have a choice” — a guiding phrase for mindful living.

“Art expands our perception, connects people, and shapes culture.”

Bringing art into workplaces to inspire teams and leaders

Why business needs art: creativity fuels innovation & empathy?

Cultural patronage

How cultural investment builds social value?

Past talks & appearances

From business to art – moments from talks and projects that inspired growth, creativity, and connection.

Netobula Moteris

Your thoughts create your feelings

I shared insights on the power of cognitive therapy, focusing on how awareness can help us recognize automatic negative thoughts and reframe them into positive, empowering ones. Through practical examples, I spoke about building a more balanced mindset and fostering emotional resilience in everyday life.

ArtVilnius'25

The new wave of collectors: Power of women

I joined a panel at ArtVilnius’25 to discuss how women collect art — driven by intuition, emotional connection, and storytelling. I shared why I see art as both a meaningful investment and a personal journey, guided by the stories behind each artist.

Meno klubas

Art patronage and collecting

Spoke about art patronage, collecting, and how cultural partnerships drive lasting impact.

Future of Wellness

Social Entrepreneurship: Expanding Opportunities to Drive Well-Being

Explored how businesses can create social value, why giving drives lasting impact, and how art and philanthropy enhance community well-being. Shared JCDecaux’s support for young artists and the power of purpose-led partnerships.

#DERYBOS2024

Keynote speaker & Negotiation League board member

Spoke about value-based leadership, the art of building trust, and negotiations as a tool for mutual growth.

Klaipeda Culture

Communication Center

Behind the Success of the “Sun & Sea (Marina)”

Told the story of how a fundraising campaign through JCDecaux helped the creators of "Sun & Sea (Marina)" close a €170K gap and take the opera to the Venice Biennale, where it won the Golden Lion. A powerful example of how meaningful cultural partnerships drive lasting impact.

Art Vilnius

Council member of the Art Vilnius Board and the 2024 International Jury

Contributing to the growth of one of the leading art fairs in the region. Supporting bold artistic voices and shaping the dialogue between contemporary art and society.

JCDecaux Award

Founder of the JCDecaux Award in Lithuania

An initiative empowering emerging Lithuanian artists, enhancing their visibility locally and internationally, and deepening public engagement with contemporary art.

Vilnius Fashion Week

Italian Fashion and Culture Day: The Opera Sun & Sea’s Path to International Recognition

Spoke about how a JCDecaux fundraising campaign helped "Sun & Sea (Marina)" close a €170K gap, reach the Venice Biennale, and win the Golden Lion — a powerful example of cultural partnerships driving lasting impact.